When it comes to branding, most people think pens, t-shirts, and brochures. However, if you narrow your thoughts to mostly tangible items, you are missing out on a key part of branding yourself as an expert and the "go-to" person for your services. Web content is an essential piece of your brand.
It starts with your domain name and branches from there. If you are a famous actor or actress, branding your name may be the best option, however, if you are like the rest of us, you want to brand your business, not your name. No one cares who "John Smith" may be or what he does for a living, but they may and do care about John Smith's company, "XYZ Widgets" because that is how they will write the check, receive their goods purchased, and solve any problems with a purchase. Therefore, John Smith should begin his brand with his website of "XYZ Widgets.com" to begin his online brand.
The branches extend to an email address, blog, and social media campaign. People do not trust an “@gmail.com” email address as much as they would trust an “@xyzwidgets.com” email address, because a Gmail address shows little or no skin in the game, whereas spending a measly $5 a month shows you care about your brand, which, in turn, shows you care about your products and services.
Which brings us to your content: blog, website, and social media. These pieces are your first impression to the world outside your home. By providing valuable content through your consistently update website, blog posts, and social media posts, you are positioning your company as the go-to company. You become the source people will seek for answers regarding your industry and products, all while repeatedly sharing your brand with their circle of influence. In the end, your brand will allow you to reach those outside of your circle of influence to grow and expand.
To learn more about creating your brand online, contact The Mighty Pen (www.themighty-pen.com) for the necessary content to help your grow.