How Social Media Marketing Helps Small Businesses

Is your business on Facebook? Do you Tweet? Are we Linked? Can I follow you on Instagram? Fifteen years ago, these questions were not a normal part of anyone’s vernacular. However, in 2019, these questions are often the first questions asked of a business owner after, “What is your website address?” Social media marketing is crucial for a business to survive in today’s marketplace. Putting aside sponsored social media marketing, there is an art to organic social media marketing and a benefit to business that cannot be matched by any other platform.

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Should You Upgrade to LinkedIn Premium?

LinkedIn is becoming the definitive social networking tool for business professionals. As soon as you connect to an individual, you are greeted by a resume that includes an introduction, past employment information, education, interests, and even recommendations. Even people who are not linked directly to one another can typically learn a small amount but each other, professionally, to see if they may be good connections for one another. Things that you will not include on LinkedIn would include pictures of your connection's meals, anecdotes about their children, or political and religious commentary. It is strictly professional. With all this information available at your fingertips, what is the benefit for LinkedIn Premium?

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